The Moa ‘Hitler’ poster was used to support Moa’s sponsorship of the Great Alexandra Bunny Hunt.

”Comparing Moa Methode to normal Pilsner is like comparing Kate to Camilla.”  poster was used to support Moa Methode beer at Point of Sale.

The “Weka Apple Cider.Made from the apples that Australia wouldn’t buy and then sold to Australia for 700 times the cost of the apples that Australia wouldn’t buy ” press ad was part of magazine advertising campaign for Moa Weka Apple Cider.

The Moa website was written by Projector and built in collaboration with Gladeye.

“Over the fence or in the can. Your choice Charisma.” Jump was created to support Moa’s sponsorship of the New Zealand Horse of the Year Show.

“Finally, something drinkable from Marlborough” was part of the Moa beer billboard advertising campaign.

The ”Honestly Babe, I only had one beer.” poster was used to support Moa beers in magnum bottles at Point of Sale.

“Brewed using traditional, costly inefficient and labour intensive techniques” was part of the Moa beer billboard advertising campaign.

The Moa ‘Osama Bin Laden’ T-shirt was used to support Moa’s sponsorship of the Great Alexandra Bunny Hunt.

The Moa ‘Idi Amin’ poster was used to support Moa’s sponsorship of the Great Alexandra Bunny Hunt.

”Contains wheat, gluten and carbs. It’s the anti-fad diet trifecta”  poster was used to support Moa Blanc beer at Point of Sale.

The ”Congratulations fellas, your drinks are now more expensive than hers.” poster was used to support Moa St Josephs beer at Point of Sale.

The ”Negrophilia” poster was used to support Moa Noir beer at Point of Sale.

The Moa ‘Backhander’ flyer was sent by Daryl Tuffey, the former New Zealand Black Caps cricketer in support of his corporate sales role. The body copy reads: Pakistanis love cricket and they love making money. Smetimes they combine the two with a good old Pakistani Match Fix so that the Black Caps get to win a game and the Pakistanis get a big cheque from the TAB. It’s a win-win all round and we here at Moa love the business principles behind it which is why we’re offering Pakistani backhander of our own. So for every 10 cases of Moa ordered, the contact person who does the ordering (that’s you) gets 10% off the match fee – a free case of Moa beer for yourself that we don’t tell anyone about. Is this ethical? No. Is it Pakistani? Yes. But best of all no one’s going to really care because all of a sudden there is Moa in the fridge instead of that fizzy lolly water from Otahuhu or East Tamaki. Right-oh, as you were. Daryl Tuffey Genuine All-rounder for Moa beer

The “Stoning people to death is not terribly efficient” long copy press ad was part of magazine advertising campaign for Moa beer.

The ”Dark and acceptable to all palates. The Will Smith of beers.” poster was used to support Moa Noir beer at Point of Sale.